Google has announced, today, a new style of AdSense ad – the “Auto ad”. Using machine learning, the code will insert adverts into your site where it things they will be most relevant.

Auto ads balance revenue and user experience by delivering the right ad at the right time to your visitors.

They can even be added side-by-side with your existing, fixed, AdSense advert. And it’s really easy to add these to your WordPress site.

Head to your AdSense account and find the Auto ads option under ‘My Ads’.  Configure Auto ads appropriately (you can choose what types of adverts that they’ll use) and then grab the JavaScript code that is generated.

Open up your theme’s function.php file and then insert the following code…

Finally, replace `[[insert your AdSense script here]]` with the JavaScript that Adsense gave you earlier and… that’s it. Auto ads should now appear on your site.