Categories
Life

Retailers and the targeting of gender stereotypes

The above is a picture of my 8 year-old daughter taken on the last day of 2017. Please excuse the general mess (including her hair – it was early in the day and she's a stranger to a brush at the best of times).

I took it because it's a stark demonstration on just how far retailers have still got to go when it comes to not targeting gender stereotypes – whether it's actively specifying something is for a girl or boy (when there's no need to) or use of pink and blue to separate the sexes (it's amazing that retailers/manufacturers think this is an acceptable way of doing it without mentioning the individual sexes).

Let's go through everything…

Categories
Life

Should we still be separating children’s clothes by sex?

Visiting Next in Derby today, my daughter (8 years old) headed straight for the ‘boys’ clothes section. Why? Because Next still divide their children’s clothes by old-fashioned views of how different sexes should dress and all the non-pink, glittery clothes are labelled for boys. Can somebody remind me which year it is?

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