Retailers and the targeting of gender stereotypes

The above is a picture of my 8 year-old daughter taken on the last day of 2017. Please excuse the general mess (including her hair – it was early in the day and she's a stranger to a brush at the best of times).

I took it because it's a stark demonstration on just how far retailers have still got to go when it comes to not targeting gender stereotypes – whether it's actively specifying something is for a girl or boy (when there's no need to) or use of pink and blue to separate the sexes (it's amazing that retailers/manufacturers think this is an acceptable way of doing it without mentioning the individual sexes).

Let's go through everything…