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Earlier in the year I purchased a years worth of HD Traffic service from TomTom. More recently they’ve made the decision to half the price of this service.

Now, paying up front, most people would accept that this is the cost of buying up-front and wouldn’t expect that existing customers would feel the benefit until they purchase more in a years time. Except, TomTom, haven’t forgotten the customer and have added a free months extra HD Traffic to their subscription for every month remaining on their existing one – essentially a 50% reduction (without them having to give refunds).

Hats off to TomTom for that.