Due to updates, over time, that have been made to the site and the age of this article, this post may not display correctly. In particular images may be missing or product reviews display incorrectly.

If this is the case and you'd particularly like me to fix it, then please reach out to me on Twitter.

Earlier in the year I purchased a years worth of HD Traffic service from TomTom. More recently they’ve made the decision to half the price of this service.

Now, paying up front, most people would accept that this is the cost of buying up-front and wouldn’t expect that existing customers would feel the benefit until they purchase more in a years time. Except, TomTom, haven’t forgotten the customer and have added a free months extra HD Traffic to their subscription for every month remaining on their existing one – essentially a 50% reduction (without them having to give refunds).

Hats off to TomTom for that.

If you liked this, you should try The Big Tech Question, which includes articles written by myself.

The Big Tech Question delivers straight answers to the biggest questions in tech. And some questions nobody really wanted the answers to…