We can already quickly and easily embed Tweets in WordPress posts, but wouldn’t it be great to add entire threads too? Well, you can. All you need is the block editor and version 8.7, or greater, of Jetpack.

After you have these requirements, add a Twitter link as usual but you’ll now find a new block option at the top – ‘Unroll’. It looks like this…

Here is the thread from WordPress.com on the same subject, unrolled into this post. As you’ll see, it’s presented as actual content rather than an obvious Tweet embed…

Have you ever written a Twitter thread, and then wished you could turn it into a blog post? You can now do it in seconds.

Writing Twitter threads, also known as tweetstorms, can be a great way to clarify your thoughts: keeping each paragraph under 280 characters forces you to focus on your message.

Threads are great for engagement and sudden bursts of inspiration. But when the thread is done, wouldn’t it be nice to have a quick way to capture the full conversation in one place — one page to read, one link to share, all your thoughts captured on a website you own?

Now, when you embed a tweet that’s part of a larger thread, you’ll see a new “Unroll” button on the block toolbar. Click or tap it to import the entire thread into your post.

Publish the whole thread as one easy-to-read post — and since WordPress has no character limit, add any extra thoughts that have popped up in the meantime!

We use it, too! This Twitter thread was embedded and published into a blog post with the Twitter block:

Originally tweeted by WordPress.com (@wordpressdotcom) on 17th July 2020.

The same method can be used for a single Tweet too, adding the Tweet content directly into your post.