Company slogans or, more often, taglines often leave me bemused. Often they tell you no more about what the company does, so if it’s not obvious from their name, you’re pretty stumped.
But the one that’s amusing me more right now, is the open statement. They leave you to finish it off, without explicitly telling you that they’re referring to themselves. They think it’s clever. It’s not.
Here’s an example…
“For a taste like no other go to a place like no other”
If you’re talking about yourself, say so. What’s going on with a company that lacks the confidence to say that.
Nottinghamshire does what? Terrible at cricket? Nothing? I’m assuming from the bottles and the recycling sign that it means that Nottinghamshire does recycling!?! Like every other English county. Odd. But, maybe, just say it.
Possibly my favourite, though, is…
What do they do that’s a people thing? And what exactly is “a people thing” anyway?